# Conversion Tracking

Conversions are the actions you want viewers to take—signing up for a newsletter, visiting a product page or completing a quiz. Tracking conversions shows how effectively your video drives results.

## Steps to Track Conversions

1. **Define your goal** – "Decide which action counts as a conversion. Examples: clicking a 'Buy Now' button or submitting a form."
2. **Enable tracking** – "In the flow builder, select the button or form and enable conversion tracking. Give it a clear name (e.g., 'Purchase Button Click')."
3. **Assign value (optional)** – "If applicable, assign a monetary or point value to the conversion so you can calculate ROI."
4. **Analyze results** – "Open your analytics dashboard and filter by conversion event to see total conversions and conversion rate."

{% hint style="info" %}
A/B testing different CTAs and button positions can significantly impact conversions. Try variations and monitor the results.
{% endhint %}


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