> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/app/analytics-reporting/views-engagement.md).

# Views & Engagement

Understanding how people interact with your videos is crucial for measuring success. Here are the primary metrics you'll see in your Blings dashboard:

## Definitions

* **Impressions** – The number of times your video or thumbnail is loaded in an email, page or feed. An impression doesn't mean the video was played.
* **Plays** – The number of times viewers click the play button. Plays are usually a subset of impressions.
* **Views (Completions)** – The number of times a viewer finishes watching the main content. Depending on the flow, you can define a view as reaching a specific scene or threshold.
* **Average watch time** – How long viewers stay engaged with your video. Longer watch times indicate higher interest.
* **Engagement rate** – The percentage of impressions that result in a play (plays ÷ impressions).
* **Completion rate** – The percentage of plays that result in a view (views ÷ plays).

Use these metrics to identify which videos grab attention and which need improvement. Comparing engagement rates across different segments (new vs. returning users) can reveal valuable insights.