> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/app/integrations-crm-guides/braze.md).

# Braze Integration Guide

### Step 1: **Finding Liquid Tags**

In Braze, personalization tags (AKA **Liquid Tags**) let you insert user profile data (like first name or city) into your messages. To use them in Blings:

1. Open any **email** **campaign** in Braze.
2. In the editor's left toolbar, click **Personalization**

<div align="left" data-with-frame="true"><figure><img src="/files/a8kN8dwjLJdrxFgtAz8A" alt=""><figcaption></figcaption></figure></div>

3. Select the **attribute** you want (e.g., First Name, Last Name, Email, City).
4. Click the copy icon to copy the token.

<div align="left" data-with-frame="true"><figure><img src="/files/kIgjjfQlX6mfb0qvqFOz" alt=""><figcaption></figcaption></figure></div>

5. In the Blings **Connect** page, paste the tokens into the relevant **variable fields.**

<div align="left" data-with-frame="true"><figure><img src="/files/d7q1YlGyU5R7sZCDq1Oy" alt="" width="375"><figcaption></figcaption></figure></div>

### Step 2: Adding the Video link

1. Once the relevant tokens have been added, copy the **video link**\
   and paste it into your Braze email campaign's CTA as its link address.

<div align="left" data-with-frame="true"><figure><img src="/files/yZA3rWvXSJ23NLmZSpi1" alt=""><figcaption></figcaption></figure></div>

2. Send a **Test Email** through Braze to confirm the code.

{% hint style="info" %}
[Get more from your video: Tips for a higher-performing email](/app/integrations-crm-guides/turn-your-video-link-into-a-high-performing-email.md)
{% endhint %}

For more info, see [Braze guide](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid)

<details>

<summary>Pro Tips</summary>

* Use Liquid filters for fallback(AKA "Default value ): `{{${first_name} | default: 'there'}}`.

</details>

**Official Resources:**

* [Braze: Email Personalization & Liquid Tags](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content)
* [Braze: Liquid Use Cases](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid/#assigning-variables)