> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/app/integrations-crm-guides/customer-io.md).

# Customer.io

> "Liquid‑powered automation meets interactive video."

**CRM Term:** *Liquid Tag*

{% stepper %}
{% step %}

#### Design video in Blings.

{% endstep %}

{% step %}

#### Choose Customer.io in Connect to CRM.

{% endstep %}

{% step %}

#### Map tags

`{{customer.first_name}}`, `{{customer.email}}`.
{% endstep %}

{% step %}

#### Choose embed method in Blings

**Video Link** (URL) *or* **Visual Placeholder** (HTML snippet).
{% endstep %}

{% step %}

#### Paste into Customer.io email editor

* **Video Link:** highlight text / select Button → **Link** pane → paste PURL.
* **Visual Placeholder:** add **Code** block → paste snippet.
  {% endstep %}

{% step %}

#### Test & Send

Use Customer.io's *Preview with profile*.
{% endstep %}
{% endstepper %}

**Embed Options – Video Link vs Visual Placeholder**

| Method                               | Customer.io Email Builder Location              | CRM Help                                              |
| ------------------------------------ | ----------------------------------------------- | ----------------------------------------------------- |
| **Video Link (URL)**                 | Button/Text link → **Link** settings            | <https://www.customer.io/docs/email-builder/#linking> |
| **Visual Placeholder (HTML banner)** | **Code Block** in email builder → paste snippet | <https://www.customer.io/docs/email-builder/#code>    |

<a href="https://www.customer.io/docs/liquid/" class="button primary">CRM Docs</a>