> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/app/integrations-crm-guides/mailchimp.md).

# Mailchimp Integration Guide

### Step 1: **finding merge tags**

Map the dynamic variables you need in the video to Mailchimp merge tags.

* Example: Name → `*|FNAME|*`
* Other common fields you may use
  * Last name: `*|LNAME|*`
  * Any custom audience field: use its merge tag (for example `*|LOYALTY_TIER|*`).
  * For unique per-contact links, create a field and a merge tag, then put it into your URL ([link](https://mailchimp.com/developer/marketing/docs/merge-fields/))
  * Set Default Merge Values ([link](https://mailchimp.com/help/set-default-merge-values/))

<figure><img src="/files/ZPPDWIZR8b19qBqzPvHQ" alt=""><figcaption></figcaption></figure>

* Copy Blings' **Video link,** Example `://app.blings.io/abc?name=*|FNAME|*`

<div align="left" data-with-frame="true"><figure><img src="/files/xTeqTqQ1CLihmCZyvm6W" alt=""><figcaption></figcaption></figure></div>

### Step 2: Adding the Video link

Once the relevant tokens have been added, **copy the video link**\
and paste it into any clickable element (e.g., image or button) of your Mailchimp email campaign.

<details>

<summary>Pro Tip</summary>

Use audience segments and Blings video events to trigger follow-up campaigns.

</details>

**Official Resources:**

* [Mailchimp: Merge Tag Cheat Sheet](https://mailchimp.com/help/all-the-merge-tags-cheat-sheet/)
* [Getting started with merge tags](https://mailchimp.com/help/getting-started-with-merge-tags/)
* [Preview and test (enable live merge tag info)](https://mailchimp.com/help/preview-and-test-your-email-campaign/).
* [Add a link in a campaign](https://mailchimp.com/help/add-a-link-in-a-campaign/)
* [Set default merge values for an audience](https://mailchimp.com/help/set-default-merge-values/).
* [Create unique URLs for subscribers](https://mailchimp.com/help/create-unique-urls-for-subscribers/)