> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/app/integrations-crm-guides/marketo.md).

# Marketo Integration Guide

### Step 1: Finding Tokens

1. Map the dynamic variables you need in the video to Marketo tokens.

* Example: Name → `{{lead.First Name}}`
* Add a safe default when possible: `{{lead.First Name:default=there}}`

<div align="left" data-with-frame="true"><figure><img src="/files/KMCHo5NhsvpBlom4TKQV" alt="" width="375"><figcaption></figcaption></figure></div>

### Step 2: Adding the Video link

Once the relevant tokens have been added, **copy the video link**\
and paste it into any clickable element (e.g., image or button) of your Marketo email campaign.

<div align="left" data-with-frame="true"><figure><img src="/files/PM1bv8lvrwb9TJRzuP1H" alt="" width="563"><figcaption></figcaption></figure></div>

<details>

<summary>Advanced tracking</summary>

For advanced tracking, append Marketo's tracking token to URLs if your workflow supports it.

</details>

**Official Resources:**

* [Add tokens to an email link](https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/using-tokens/add-tokens-to-an-email-link).
* [Using URLs in My Tokens](https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/using-tokens/using-urls-in-my-tokens).
* [Email authoring in the new Email Designer](https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-designer/email-authoring).
* [Tokens overview](https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/landing-pages/personalizing-landing-pages/tokens-overview).
* [Email scripting with Velocity](https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/email-scripting).