> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/app/testing-previewing-sharing/email-messaging.md).

# Email & Messaging

Email and messaging campaigns are effective channels for delivering personalized videos. Follow these best practices when sending videos through different platforms.

## Distribution Channels

### Email

Embed the link in a button or image. Use merge tags for personalization. Check preview modes to confirm the personalization works.

### SMS / WhatsApp / Chat

Shorten the link using a URL shortener for easier sharing. Include a brief description so recipients know what to expect. Note that dynamic thumbnails may not appear in all messaging apps.

### Follow‑ups

Send a reminder message if the recipient hasn't viewed the video after a certain timeframe. You can automate follow-ups using your CRM's workflows.

## Best Practices

{% tabs %}
{% tab title="Email Best Practices" %}

* Use a compelling subject line mentioning video
* Place the video "above the fold" so it's immediately visible
* Add a play button overlay on thumbnail images
* Test across multiple email clients (Gmail, Outlook, Apple Mail)
* Include alternate text for recipients who can't view the video
  {% endtab %}

{% tab title="Messaging Best Practices" %}

* Keep messages brief - focus on the value proposition
* Use URL shorteners like bit.ly for cleaner links
* Add emoji 🎬 to indicate video content
* Follow up with a question to encourage engagement
* Schedule messages during peak engagement hours
  {% endtab %}

{% tab title="Follow-up Strategy" %}

* Wait 24-48 hours before sending reminders
* Reference the video specifically ("Did you get a chance to see the personalized video I sent?")
* Provide an alternative way to access the content
* Add new information in follow-ups to provide additional value
* Limit follow-ups to 2-3 messages to avoid being intrusive
  {% endtab %}
  {% endtabs %}

{% hint style="warning" %}
Remember that some messaging platforms limit message length. Keep your text concise and focus on the call to action.
{% endhint %}