> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/app/use-cases-templates/birthdays-anniversaries.md).

# Birthdays & Anniversaries

Birthdays are prime moments for connection. Our birthday templates let you deliver joy, surprise, and delight — with a touch of personalization that turns passive viewers into enthusiastic fans.

## Birthday Campaign Options

### Birthday Surprise

Gamified scratch cards or "spin the wheel" perks. These drive incredible CTRs and feel truly special.

**Perfect for:** High-value customers, VIP members, loyalty program members

### Birthday Discount

Deliver an exclusive offer tailored to the viewer's preferences or purchase history.

**Perfect for:** E-commerce, retail, subscription services

### Just a Greeting

Sometimes all it takes is a warm, friendly message with the user's name and join date.

**Perfect for:** B2B companies, service businesses, community platforms

### Limited-Time Offer

Add urgency with countdowns that expire within 24–48 hours.

**Perfect for:** Creating FOMO, driving immediate action, flash sales

### Choose your gift

Let the user choose between gift options — building curiosity and boosting satisfaction.

**Perfect for:** High-engagement campaigns, luxury brands, personalized experiences

## Why Use Birthday Campaigns?

* **Customers are 3x more likely to click** during birthday campaigns
* **Personalized birthday videos boost repeat purchases**
* **Great opportunity to resurface lapsed users**

## Anniversary Campaigns

Anniversaries offer a perfect excuse to reconnect. Whether it's their 30-day mark or a full year together, make users feel seen, valued, and celebrated.

### Anniversary Gift

Send a reward that says "thank you" for their loyalty.

### Product Discount

Recommend something based on their first purchase or browsing history.

### Just a Greeting

Make the user smile with a personal touch.

### Limited time offer

Combine celebration with urgency for great results.

### Choose your gift

Let the user choose their gift from 2–3 options.

> **Tip:** Combine this with loyalty tiering for "1-year & Gold Member" videos!