> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/guides/launch-measure-optimize.md).

# Launch, Measure, and Optimize

Launch is not only publishing the creative state. A launch-ready MP5 project has approved content, tested data, configured delivery, player settings, analytics expectations, and a measurement loop.

Use this guide to connect the last mile of project setup to post-launch improvement.

## Launch Readiness

{% stepper %}
{% step %}

### Confirm the Published Experience

Make sure Studio changes are saved and published, the correct lineup is selected, and Platform preview shows the intended project state.
{% endstep %}

{% step %}

### Validate Representative Data

Use simulation profiles to test normal viewers, high-value viewers, missing data, long text, invalid links, alternate branches, form submission, and fallback paths.
{% endstep %}

{% step %}

### Configure Delivery

Set the landing page, CRM link, dynamic thumbnail, spreadsheet flow, SDK embed, or custom code method that the campaign will use.
{% endstep %}

{% step %}

### Review Player Settings

Confirm loading image, loading text, poster frame, mute, loop, autoplay, timeline, story mode, colors, and preview behavior.
{% endstep %}

{% step %}

### Confirm Measurement

Confirm the main conversion event, CTA tracking, player events, scene-level engagement, form-submission review, and any external analytics handoff.
{% endstep %}

{% step %}

### Monitor After Launch

Review generated videos, plays, engagement, conversion, watch time, form submissions, and branch behavior after the campaign is live.
{% endstep %}

{% step %}

### Optimize the Project

Use performance data to adjust copy, CTAs, lineups, conditions, variants, live controls, and player settings. Use AI Optimization when the account and project are configured for it.
{% endstep %}
{% endstepper %}

## Delivery Methods

| Method            | Use it when                                                                                         |
| ----------------- | --------------------------------------------------------------------------------------------------- |
| Landing page      | The project needs a hosted page with URL alias, metadata, preview link, and selected lineup.        |
| CRM integration   | A campaign platform sends personalized links or tokens in email, SMS, WhatsApp, or another channel. |
| Dynamic thumbnail | A channel needs a personalized visual preview before the viewer opens the MP5.                      |
| Spreadsheet       | The campaign is driven from CSV or spreadsheet records.                                             |
| SDK               | A website, app, or product experience passes data and embeds the player directly.                   |
| Custom code       | The implementation needs a delivery pattern outside the standard setup paths.                       |

## Post-Launch Review Questions

Ask these questions during campaign review:

* Are viewers reaching the intended lineup and scenes?
* Are dynamic fields resolving correctly for real traffic?
* Which scenes lose attention or drive replay?
* Which CTAs, branches, or variants convert best?
* Are form submissions complete and usable?
* Are there missing-data patterns that need better defaults or integration fixes?
* Should live controls, copy, player settings, or routing change based on performance?

## Deep Dives

{% content-ref url="/pages/x3JPpFV8w1i0Dwwm10bj" %}
[Integration](/apps/blings-platform/integration.md)
{% endcontent-ref %}

{% content-ref url="/pages/VkH17x1J2SH1VmvzEgwU" %}
[Simulation](/apps/blings-platform/simulation.md)
{% endcontent-ref %}

{% content-ref url="/pages/15Y0k3Ob2rYei0wWF5ML" %}
[Dashboard and Analytics](/apps/blings-platform/dashboard-and-analytics.md)
{% endcontent-ref %}

{% content-ref url="/pages/RriIPSZvZmIDs2Zp9lFy" %}
[Settings](/apps/blings-platform/settings-and-optimization.md)
{% endcontent-ref %}

{% content-ref url="/pages/EmZktWe8K8JmCFOB3ynU" %}
[AI Optimization](/apps/blings-platform/ai-optimization.md)
{% endcontent-ref %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.blings.io/guides/launch-measure-optimize.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.