Launch, Measure, and Optimize

Prepare delivery, validate viewer states, monitor analytics, and improve an MP5 project

Launch is not only publishing the creative state. A launch-ready MP5 project has approved content, tested data, configured delivery, player settings, analytics expectations, and a measurement loop.

Use this guide to connect the last mile of project setup to post-launch improvement.

Launch Readiness

1

Confirm the Published Experience

Make sure Studio changes are saved and published, the correct lineup is selected, and Platform preview shows the intended project state.

2

Validate Representative Data

Use simulation profiles to test normal viewers, high-value viewers, missing data, long text, invalid links, alternate branches, form submission, and fallback paths.

3

Configure Delivery

Set the landing page, CRM link, dynamic thumbnail, spreadsheet flow, SDK embed, or custom code method that the campaign will use.

4

Review Player Settings

Confirm loading image, loading text, poster frame, mute, loop, autoplay, timeline, story mode, colors, and preview behavior.

5

Confirm Measurement

Confirm the main conversion event, CTA tracking, player events, scene-level engagement, form-submission review, and any external analytics handoff.

6

Monitor After Launch

Review generated videos, plays, engagement, conversion, watch time, form submissions, and branch behavior after the campaign is live.

7

Optimize the Project

Use performance data to adjust copy, CTAs, lineups, conditions, variants, live controls, and player settings. Use AI Optimization when the account and project are configured for it.

Delivery Methods

Method	Use it when
Landing page	The project needs a hosted page with URL alias, metadata, preview link, and selected lineup.
CRM integration	A campaign platform sends personalized links or tokens in email, SMS, WhatsApp, or another channel.
Dynamic thumbnail	A channel needs a personalized visual preview before the viewer opens the MP5.
Spreadsheet	The campaign is driven from CSV or spreadsheet records.
SDK	A website, app, or product experience passes data and embeds the player directly.
Custom code	The implementation needs a delivery pattern outside the standard setup paths.

Post-Launch Review Questions

Ask these questions during campaign review:

• Are viewers reaching the intended lineup and scenes?

• Are dynamic fields resolving correctly for real traffic?

• Which scenes lose attention or drive replay?

• Which CTAs, branches, or variants convert best?

• Are form submissions complete and usable?

• Are there missing-data patterns that need better defaults or integration fixes?

• Should live controls, copy, player settings, or routing change based on performance?

Deep Dives

IntegrationSimulationDashboard and AnalyticsSettingsAI Optimization