> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/guides/launch-measure-optimize.md).

# Launch, Measure, and Optimize

Launch is not only publishing the creative state. A launch-ready MP5 project has approved content, tested data, configured delivery, player settings, analytics expectations, and a measurement loop.

Use this guide to connect the last mile of project setup to post-launch improvement.

## Launch Readiness

{% stepper %}
{% step %}

### Confirm the Published Experience

Make sure Studio changes are saved and published, the correct lineup is selected, and Platform preview shows the intended project state.
{% endstep %}

{% step %}

### Validate Representative Data

Use simulation profiles to test normal viewers, high-value viewers, missing data, long text, invalid links, alternate branches, form submission, and fallback paths.
{% endstep %}

{% step %}

### Configure Delivery

Set the landing page, CRM link, dynamic thumbnail, spreadsheet flow, SDK embed, or custom code method that the campaign will use.
{% endstep %}

{% step %}

### Review Player Settings

Confirm loading image, loading text, poster frame, mute, loop, autoplay, timeline, story mode, colors, and preview behavior.
{% endstep %}

{% step %}

### Confirm Measurement

Confirm the main conversion event, CTA tracking, player events, scene-level engagement, form-submission review, and any external analytics handoff.
{% endstep %}

{% step %}

### Monitor After Launch

Review generated videos, plays, engagement, conversion, watch time, form submissions, and branch behavior after the campaign is live.
{% endstep %}

{% step %}

### Optimize the Project

Use performance data to adjust copy, CTAs, lineups, conditions, variants, live controls, and player settings. Use AI Optimization when the account and project are configured for it.
{% endstep %}
{% endstepper %}

## Delivery Methods

| Method            | Use it when                                                                                         |
| ----------------- | --------------------------------------------------------------------------------------------------- |
| Landing page      | The project needs a hosted page with URL alias, metadata, preview link, and selected lineup.        |
| CRM integration   | A campaign platform sends personalized links or tokens in email, SMS, WhatsApp, or another channel. |
| Dynamic thumbnail | A channel needs a personalized visual preview before the viewer opens the MP5.                      |
| Spreadsheet       | The campaign is driven from CSV or spreadsheet records.                                             |
| SDK               | A website, app, or product experience passes data and embeds the player directly.                   |
| Custom code       | The implementation needs a delivery pattern outside the standard setup paths.                       |

## Post-Launch Review Questions

Ask these questions during campaign review:

* Are viewers reaching the intended lineup and scenes?
* Are dynamic fields resolving correctly for real traffic?
* Which scenes lose attention or drive replay?
* Which CTAs, branches, or variants convert best?
* Are form submissions complete and usable?
* Are there missing-data patterns that need better defaults or integration fixes?
* Should live controls, copy, player settings, or routing change based on performance?

## Deep Dives

{% content-ref url="/pages/x3JPpFV8w1i0Dwwm10bj" %}
[Integration](/apps/blings-platform/integration.md)
{% endcontent-ref %}

{% content-ref url="/pages/VkH17x1J2SH1VmvzEgwU" %}
[Simulation](/apps/blings-platform/simulation.md)
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{% content-ref url="/pages/15Y0k3Ob2rYei0wWF5ML" %}
[Dashboard and Analytics](/apps/blings-platform/dashboard-and-analytics.md)
{% endcontent-ref %}

{% content-ref url="/pages/RriIPSZvZmIDs2Zp9lFy" %}
[Settings](/apps/blings-platform/settings-and-optimization.md)
{% endcontent-ref %}

{% content-ref url="/pages/EmZktWe8K8JmCFOB3ynU" %}
[AI Optimization](/apps/blings-platform/ai-optimization.md)
{% endcontent-ref %}