> For the complete documentation index, see [llms.txt](https://help.blings.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.blings.io/guides/platform-basics.md).

# Platform Basics

Blings Platform is the operating workspace for enterprise MP5 projects. Use Platform when a project needs to be configured, delivered, validated, monitored, edited, measured, or improved after the creative structure exists.

Use this guide before opening the detailed Platform articles.

## What Platform Owns

| Area         | What Platform controls                                                                              |
| ------------ | --------------------------------------------------------------------------------------------------- |
| Dashboard    | Project status, preview, shortcuts, performance cards, and project entry points.                    |
| Analytics    | Generated videos, plays, engagement, conversion, watch time, date ranges, and performance trends.   |
| Edit Content | Approved text, media, interactive, and general values exposed for Platform editing.                 |
| Flow Map     | Lineups, scene routing, condition nodes, A/B test nodes, and publishable flow changes.              |
| Dynamic Data | Project fields, groups, defaults, internal fields, and catalog item fields.                         |
| Live Control | Shared operational values such as brand colors, logos, campaign labels, and global offer settings.  |
| Catalog      | Reusable rows for products, plans, offers, recommendations, locations, and other grouped records.   |
| Form Data    | Viewer-submitted values captured through configured MP5 forms.                                      |
| Integration  | Landing-page URLs, dynamic thumbnails, CRM links, spreadsheet delivery, SDK setup, and custom code. |
| Simulation   | Representative profiles for testing the experience with realistic viewer data.                      |
| Settings     | Player loading, playback, timeline, story mode, colors, preview, and project settings.              |
| Optimization | Variant testing and traffic distribution when optimization is active.                               |

## Basic Platform Workflow

{% stepper %}
{% step %}

### Check the Dashboard

Start with project health, preview state, analytics summary, selected lineup, and shortcuts into the key project areas.
{% endstep %}

{% step %}

### Validate Content and Flow

Use Edit Content for approved business edits and Flow Map for routing, lineups, conditions, and A/B test paths.
{% endstep %}

{% step %}

### Confirm Data and Forms

Review Dynamic Data, Live Control, Catalog, and Form Data so the project schema matches the viewer experience and integration source.
{% endstep %}

{% step %}

### Test Delivery With Simulation

Use simulation profiles to validate the selected lineup against realistic data before sharing project links or SDK embeds.
{% endstep %}

{% step %}

### Configure Launch Settings

Set player behavior, landing-page metadata, CRM or SDK methods, thumbnails, and optimization settings before launch.
{% endstep %}
{% endstepper %}

## When to Use Studio Instead

Use Studio when the structure of the MP5 experience needs to change:

* Scene design or layer timing.
* Connector setup or data binding behavior.
* Visual layout, media, animation, or scene properties.
* Creative flow map review, draft preview, or publishing creative changes.

{% content-ref url="/pages/vcNIkVG2DBfI7SBBBS8G" %}
[Blings Platform](/apps/blings-platform.md)
{% endcontent-ref %}

{% content-ref url="/pages/zh0gTnZoXwXNgqDezsH8" %}
[Platform Guide](/apps/blings-platform/platform.md)
{% endcontent-ref %}

{% content-ref url="/pages/2BUqz2lBAdvyEBKDmcl1" %}
[Platform and Studio Workflow](/apps/apps-workflow.md)
{% endcontent-ref %}