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Braze Integration Guide

Step 1: Finding Liquid Tags

In Braze, personalization tags (AKA Liquid Tags) let you insert user profile data (like first name or city) into your messages. To use them in Blings:

  1. Open any email campaign in Braze.

  2. In the editor's left toolbar, click Personalization

  1. Select the attribute you want (e.g., First Name, Last Name, Email, City).

  2. Click the copy icon to copy the token.

  1. In the Blings Connect page, paste the tokens into the relevant variable fields.

Step 2: Adding the Video link

  1. Once the relevant tokens have been added, copy the video link and paste it into your Braze email campaign's CTA as its link address.

  1. Send a Test Email through Braze to confirm the code.

For more info, see Braze guide

Pro Tips

  • Use Liquid filters for fallback(AKA "Default value ): {{${first_name} | default: 'there'}}.

Official Resources:

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