# Braze Integration Guide

### Step 1: **Finding Liquid Tags** 

In Braze, personalization tags (AKA **Liquid Tags**) let you insert user profile data (like first name or city) into your messages. To use them in Blings:

1. Open any **email** **campaign** in Braze.
2. In the editor's left toolbar, click **Personalization**

<div align="left" data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FYzMZOHOKwVj6ID42rlXY%2FScreenshot%202025-10-19%20at%2020.10.58.png?alt=media&#x26;token=b7c77839-28fc-434c-947c-f5392145cf50" alt=""><figcaption></figcaption></figure></div>

3. Select the **attribute** you want (e.g., First Name, Last Name, Email, City).&#x20;
4. Click the copy icon to copy the token.

<div align="left" data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FvQVYVZjStobenB0myhqa%2FScreenshot%202025-09-03%20at%205.47.34%E2%80%AFPM.png?alt=media&#x26;token=54935dd5-dd20-41dc-b158-82e2fb41bc8d" alt=""><figcaption></figcaption></figure></div>

5. In the Blings **Connect** page, paste the tokens into the relevant **variable fields.** &#x20;

<div align="left" data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FwMSTVIXpP6qcmC7bGoHJ%2Fimage.png?alt=media&#x26;token=42f8fa2a-17cc-42c2-b112-2cd4dabf3646" alt="" width="375"><figcaption></figcaption></figure></div>

### Step 2: Adding the Video link

1. Once the relevant tokens have been added, copy the **video link** \
   and paste it into your Braze email campaign's CTA as its link address.

<div align="left" data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FeBpYbRtfDNUvRtITibLC%2FScreenshot%202025-10-19%20at%2020.24.37.png?alt=media&#x26;token=a3d21e1b-5b8a-4c07-b3a9-150c83192682" alt=""><figcaption></figcaption></figure></div>

2. Send a **Test Email** through Braze to confirm the code.&#x20;

{% hint style="info" %}
[Get more from your video: Tips for a higher-performing email](https://help.blings.io/integrations-crm-guides/turn-your-video-link-into-a-high-performing-email)
{% endhint %}

For more info, see [Braze guide](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid)

<details>

<summary>Pro Tips</summary>

* Use Liquid filters for fallback(AKA "Default value ): `{{${first_name} | default: 'there'}}`.

</details>

**Official Resources:**

* [Braze: Email Personalization & Liquid Tags](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content)
* [Braze: Liquid Use Cases ](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid/#assigning-variables)


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