# Iterable

> "Use Iterable merge tags for effortless, dynamic video email campaigns."

{% stepper %}
{% step %}

#### Create video in Blings

Create with dynamic fields.
{% endstep %}

{% step %}

#### Choose Iterable

From CRM dropdown.
{% endstep %}

{% step %}

#### Map merge tags

Name → `{{firstName}}`, Email → `{{email}}`.
{% endstep %}

{% step %}

#### Embed in Iterable

In the Blings app, choose your preferred embed method: **Video Link** or **Visual Placeholder**.

Once field mapping is complete, you can:

1. **Copy the personalized video URL** and paste it into any link element (e.g. image or button), or
2. **Copy the Visual Placeholder HTML snippet** and paste it directly into your email as a dynamic banner.

| Method                               | Iterable Email Editor Location                                                              | CRM Help                                                       |
| ------------------------------------ | ------------------------------------------------------------------------------------------- | -------------------------------------------------------------- |
| **Video Link (URL)**                 | Drag a **Button** or **Image** block → *Settings* → **URL** field                           | <https://support.iterable.com/hc/en-us/articles/360038821212>  |
| **Visual Placeholder (HTML banner)** | Add **HTML** block in the drag‑and‑drop editor or switch to **HTML** mode and paste snippet | <https://support.iterable.com/hc/en-us/articles/4405719169435> |
| {% endstep %}                        |                                                                                             |                                                                |

{% step %}

#### Test and send.

{% endstep %}
{% endstepper %}

<details>

<summary>Expandable</summary>

* Supports dynamic thumbnails—add as an image block with the same tokens.

</details>

***

{% tabs %}
{% tab title="Common Issues" %}
Blank fields—ensure audience profiles are complete.
{% endtab %}

{% tab title="Advanced" %}
Use `|default` for fallback values.
{% endtab %}
{% endtabs %}

**Official Resources:**

* [Iterable: Personalizing Templates with Handlebar Tags](https://support.iterable.com/hc/en-us/articles/360039506271)


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