Marketo Integration Guide

Give every lead a personalized touch with Marketo tokens and interactive video.

Step 1: Finding Tokens

1. Map the dynamic variables you need in the video to Marketo tokens.

• Example: Name → {{lead.First Name}}

• Add a safe default when possible: {{lead.First Name:default=there}}

Step 2: Adding the Video link

Once the relevant tokens have been added, copy the video link and paste it into any clickable element (e.g., image or button) of your Marketo email campaign.

Advanced tracking

For advanced tracking, append Marketo's tracking token to URLs if your workflow supports it.

Official Resources:

• Add tokens to an email link.

• Using URLs in My Tokens.

• Email authoring in the new Email Designer.

• Tokens overview.

• Email scripting with Velocity.