# Turn your video link into a high-performing email

{% stepper %}
{% step %}

### Open your email editor

Head to your email platform and create a new campaign or one-off email.

{% hint style="info" %}
If you'd like to start small, you can send this email to a subset of your audience.
{% endhint %}
{% endstep %}

{% step %}

### Write a subject line that gets your email opened

We recommend using a subject line that feels personal and makes the recipient curious to open. Here's one that works well:

> Subject example: **We created a video especially for you**

{% hint style="info" %}
**Why this works**

This subject line feels personal and creates curiosity, your customer sees that something was made just for them, which drives higher open rates compared to generic subject lines.

Feel free to personalize it further — for example, add your recipient's name or reference your product. The key is to keep it short, personal, and intriguing.
{% endhint %}
{% endstep %}

{% step %}

### Add a "Watch your video" CTA

In your email, add a clear and prominent "**Watch your video**" CTA button. Make it the focal point of your email design.

{% hint style="info" %}
**Why this works**

A dedicated "Watch your video" CTA button drives higher click-through rates because it feels personal and action-oriented. The more clearly the button stands out, the more customers will click it — regardless of the marketing use case.

Don't bury it under long paragraphs. A focused email with a strong CTA consistently outperforms a cluttered one.
{% endhint %}
{% endstep %}

{% step %}

### Paste the video link as the CTA link address

In your email editor, select the "Watch your video" CTA button and open its settings. Paste the video-link you copied from Blings as the button's destination URL. 

{% hint style="info" %}

#### **Every element works together to maximize exposure**

Whatever your use case — product demo, onboarding, outreach, or campaign recap — this structure consistently gets more of your customers to actually watch your video.

<i class="fa-check">:check:</i>  **Relevant subject line -** More customers open the email in the first place

<i class="fa-check">:check:</i>  **Focused intro -** Keeps the reader engaged and moving toward the CTA

<i class="fa-check">:check:</i>  **"Watch your video" CTA -** Drives higher click-through and gets more eyes on your video

<i class="fa-check">:check:</i>  **Video link as destination** - Every click lands the customer on their personalized video
{% endhint %}
{% endstep %}

{% step %}

### Run it as an A/B test first

If you'd like to compare Blings' impact against your existing campaign before committing to a full send, start with a subset of your audience. Send the Blings video email to a portion of your list, and keep your regular email running for the rest. Then let the results speak for themselves.
{% endstep %}
{% endstepper %}

### Good to know

A common question new clients raise:

> "Before Blings, customers clicked my email CTA and went straight to my landing page. \
> Now the video is in between — what's the benefit?"

This is a great question, and the short answer is in what happens before customers reach your landing page

**The video warms up your customers before they arrive**

Previously, a customer would click your CTA and land on your page cold, with no context, no connection, and no emotional pull. With Blings, they watch a personalized video first. By the time they reach your landing page, they're already engaged, informed, and primed to act.\
A warmed-up visitor is far more likely to convert. That extra step isn't a detour — it's what turns a passive click into an engaged customer.

{% hint style="info" %}
**What to expect**

Clients who use Blings as a warm-up step consistently see higher engagement on their landing pages, compared to sending customers there directly.
{% endhint %}


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