Interactive Elements
Interactive elements are the building blocks that make your videos engaging and actionable. From simple buttons to complex forms, these components let viewers participate in your content.
Button Types
Call-to-Action Buttons
Drive specific actions with clear, compelling buttons:
Examples:
"Get Started" → Direct to signup page
"Learn More" → Show additional information
"Download Now" → Trigger file download
"Book Demo" → Open calendar scheduling
Choice Buttons
Let viewers make decisions that affect their journey:
Examples:
"Yes/No" → Binary choices
"Option A/B/C" → Multiple choice
"Skip/Continue" → Control flow progression
Navigation Buttons
Help viewers move through your content:
Examples:
"Next" → Advance to next scene
"Back" → Return to previous scene
"Restart" → Begin flow again
"Home" → Return to main menu
Hotspots and Clickable Areas
Image Hotspots
Make specific areas of images interactive:
Examples:
Product photos with clickable features
Interactive maps with location details
Screenshots with clickable UI elements
Infographics with expandable sections
Video Hotspots
Add interactivity to video content:
Examples:
Clickable product demonstrations
Interactive tutorials with step-by-step guidance
Video testimonials with clickable customer stories
Training videos with interactive assessments
Forms and Data Collection
Simple Forms
Collect basic information from viewers:
Examples:
Email signup forms
Name and company fields
Contact information collection
Preference surveys
Multi-Step Forms
Break complex data collection into manageable steps:
Examples:
Lead qualification forms
Product preference surveys
Customer feedback collection
Registration flows
Interactive Components
Sliders and Rating Scales
Collect quantitative feedback:
Examples:
Satisfaction ratings (1-10)
Likelihood to recommend (0-10)
Feature importance scales
Price sensitivity sliders
Progress Indicators
Show viewers their position in the flow:
Examples:
Step counters ("Step 2 of 5")
Progress bars
Completion percentages
Breadcrumb navigation
Dynamic Content
Show different content based on interactions:
Examples:
Personalized recommendations
Dynamic pricing displays
Customized messaging
Real-time updates
Advanced Interactive Elements
Drag and Drop
Create engaging sorting and matching activities:
Examples:
Product preference sorting
Feature prioritization
Budget allocation exercises
Team role assignments
Voice and Audio
Add audio-based interactions:
Examples:
Voice-activated navigation
Audio feedback and responses
Sound-based quizzes
Interactive audio tours
Gesture Recognition
Use device capabilities for unique interactions:
Examples:
Swipe gestures for navigation
Pinch to zoom on details
Shake to randomize content
Tilt to reveal information
Best Practices
Design Principles
Clear visual hierarchy — Make interactive elements obvious
Consistent styling — Use uniform button styles and colors
Adequate spacing — Ensure elements are easy to tap/click
Accessible design — Support screen readers and keyboard navigation
User Experience
Immediate feedback — Show responses to interactions instantly
Clear expectations — Let users know what will happen when they click
Logical flow — Arrange elements in a natural progression
Mobile optimization — Ensure touch-friendly sizing and spacing
Performance
Fast loading — Keep interactive elements lightweight
Smooth animations — Use subtle transitions for better UX
Responsive design — Work well on all screen sizes
Fallback options — Provide alternatives for non-interactive scenarios
Common Use Cases
Lead generation forms
Product demonstrations
Interactive tutorials
Customer surveys
Gamified experiences
E-commerce product selection
Training and assessments
Want to track user responses? Learn about variables and data fields to capture and use interaction data.
Last updated