Views & Engagement

Understanding how people interact with your videos is crucial for measuring success. Here are the primary metrics you'll see in your Blings dashboard:

Definitions

• Impressions – The number of times your video or thumbnail is loaded in an email, page or feed. An impression doesn't mean the video was played.

• Plays – The number of times viewers click the play button. Plays are usually a subset of impressions.

• Views (Completions) – The number of times a viewer finishes watching the main content. Depending on the flow, you can define a view as reaching a specific scene or threshold.

• Average watch time – How long viewers stay engaged with your video. Longer watch times indicate higher interest.

• Engagement rate – The percentage of impressions that result in a play (plays ÷ impressions).

• Completion rate – The percentage of plays that result in a view (views ÷ plays).

Use these metrics to identify which videos grab attention and which need improvement. Comparing engagement rates across different segments (new vs. returning users) can reveal valuable insights.