Email & Messaging
Email and messaging campaigns are effective channels for delivering personalized videos. Follow these best practices when sending videos through different platforms.
Distribution Channels
Email
Embed the link in a button or image. Use merge tags for personalization. Check preview modes to confirm the personalization works.
SMS / WhatsApp / Chat
Shorten the link using a URL shortener for easier sharing. Include a brief description so recipients know what to expect. Note that dynamic thumbnails may not appear in all messaging apps.
Follow‑ups
Send a reminder message if the recipient hasn't viewed the video after a certain timeframe. You can automate follow-ups using your CRM's workflows.
Best Practices
Use a compelling subject line mentioning video
Place the video "above the fold" so it's immediately visible
Add a play button overlay on thumbnail images
Test across multiple email clients (Gmail, Outlook, Apple Mail)
Include alternate text for recipients who can't view the video
Keep messages brief - focus on the value proposition
Use URL shorteners like bit.ly for cleaner links
Add emoji 🎬 to indicate video content
Follow up with a question to encourage engagement
Schedule messages during peak engagement hours
Wait 24-48 hours before sending reminders
Reference the video specifically ("Did you get a chance to see the personalized video I sent?")
Provide an alternative way to access the content
Add new information in follow-ups to provide additional value
Limit follow-ups to 2-3 messages to avoid being intrusive
Remember that some messaging platforms limit message length. Keep your text concise and focus on the call to action.
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