# Birthdays & Anniversaries Birthdays are prime moments for connection. Our birthday templates let you deliver joy, surprise, and delight — with a touch of personalization that turns passive viewers into enthusiastic fans. ## Birthday Campaign Options ### Birthday Surprise Gamified scratch cards or "spin the wheel" perks. These drive incredible CTRs and feel truly special. **Perfect for:** High-value customers, VIP members, loyalty program members ### Birthday Discount Deliver an exclusive offer tailored to the viewer's preferences or purchase history. **Perfect for:** E-commerce, retail, subscription services ### Just a Greeting Sometimes all it takes is a warm, friendly message with the user's name and join date. **Perfect for:** B2B companies, service businesses, community platforms ### Limited-Time Offer Add urgency with countdowns that expire within 24–48 hours. **Perfect for:** Creating FOMO, driving immediate action, flash sales ### Choose your gift Let the user choose between gift options — building curiosity and boosting satisfaction. **Perfect for:** High-engagement campaigns, luxury brands, personalized experiences ## Why Use Birthday Campaigns? * **Customers are 3x more likely to click** during birthday campaigns * **Personalized birthday videos boost repeat purchases** * **Great opportunity to resurface lapsed users** ## Anniversary Campaigns Anniversaries offer a perfect excuse to reconnect. Whether it's their 30-day mark or a full year together, make users feel seen, valued, and celebrated. ### Anniversary Gift Send a reward that says "thank you" for their loyalty. ### Product Discount Recommend something based on their first purchase or browsing history. ### Just a Greeting Make the user smile with a personal touch. ### Limited time offer Combine celebration with urgency for great results. ### Choose your gift Let the user choose their gift from 2–3 options. > **Tip:** Combine this with loyalty tiering for "1-year & Gold Member" videos! --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.blings.io/use-cases-templates/birthdays-anniversaries.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.