# Branching Basics

Branching logic lets you build interactive experiences that adapt to each viewer. Instead of showing everyone the same sequence, you can direct viewers to different scenes based on their answers or data.

## What Is Branching Logic?

Branching logic creates multiple paths through your video content. Each viewer follows a unique journey based on:

* Their responses to questions
* Data from your CRM or database
* Time-based conditions
* Previous interactions

## When to Use Branching

**Simple Branches (Yes/No):**

* "Would you like to see our premium features?"
* "Are you interested in a demo?"
* "Should we send you more information?"

**Data-Driven Branches:**

* Show different content based on user type (new vs. returning)
* Display relevant products based on purchase history
* Customize offers based on location or preferences

**Complex Scenarios:**

* Multi-step quizzes with scoring
* Progressive disclosure of information
* A/B testing different messages

## Basic Branching Example

```
Start → Question: "Are you a new customer?"
         ├─ Yes → Welcome scene → Product intro
         └─ No → Loyalty offer → Personalized recommendations
```

## Best Practices

* **Keep it simple** — Start with basic yes/no branches before adding complexity
* **Test your logic** — Preview all possible paths to ensure they work correctly
* **Provide clear options** — Make choices obvious and actionable
* **Include fallbacks** — Always have a default path for unexpected scenarios

***

**Ready to build your first branch?** Learn how to [visualize your flow](/workflows-branching-logic/logic-map-flow-builder.md) or set up [simple conditions](/workflows-branching-logic/simple-conditions.md).


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