Adobe Campaign Integration Guide

Using Personalization Fields

1

Select Adobe Campaign in Connect to CRM.

2

Map the dynamic variables needed in the video, to Adobe's Personalization Fields. For example, if the video has "name" variable:

• Classic v7 / v8 Web: <%= recipient.firstName %> (ref)

• Campaign Standard: [Profile:firstName] via the URL personalization dialog (ref)

3

Example URL (copy from Blings app) :

• https://app.blings.io/embed?name=<%= recipient.firstName %> (Classic / v8)

• https://app.blings.io/embed?name=[Profile:firstName] (Standard) 

4

Embed in Campaign email template:

Embed Options – Video Link vs Visual Placeholder

Method	Klaviyo Email Editor Location	CRM Help
Video Link (URL)	Insert a link and add parameters. Classic/v8 renders <%= recipient.* %>; Standard uses the pencil to personalize URL params	Classic: Personalization fields; Standard: Personalizing URLs
Visual Placeholder (HTML banner)	Switch to HTML view or use the HTML editor block to paste your snippet	Classic: fields + HTML preview; Standard: Working with images and image source personalization

Tips

• Classic:

  • V7: Add personalization fields.

  • V8: Add personalization fields

• Campaign Standard:

  • Personalizing email content

  • Working with images

  • Using product listings

Dynamic Thumbnails

Official Resources:

• AJO: Add Personalization

• AJO - Personalization syntax.

• AJO - Helper functions overview and string functions.