# Adobe Campaign Integration Guide

### Using Personalization Fields

{% stepper %}
{% step %}
Select **Adobe** **Campaign** in Connect to CRM.
{% endstep %}

{% step %}
Map the dynamic variables needed in the video, to Adobe's Personalization Fields. \
For example, if the video has "name" variable:

* Classic v7 / v8 Web: `<%= recipient.firstName %>`  ([ref](https://experienceleague.adobe.com/en/docs/campaign-classic/using/sending-messages/personalizing-deliveries/personalization-fields))
* Campaign Standard: `[Profile:firstName]` via the URL personalization dialog ([ref](https://experienceleague.adobe.com/en/docs/campaign-standard/using/designing-content/personalization))
  {% endstep %}

{% step %}
Example URL (copy from Blings app) :&#x20;

* `https://app.blings.io/embed?name=<%= recipient.firstName %>` (Classic / v8)
* `https://app.blings.io/embed?name=[Profile:firstName]` (Standard) 
  {% endstep %}

{% step %}
**Embed** in Campaign email template:

<div data-with-frame="true"><figure><img src="/files/TWZAJA4nDW6l9ltxZkmZ" alt=""><figcaption></figcaption></figure></div>

Embed Options – Video Link vs Visual Placeholder

| Method                               | Adobe Email Editor Location                                                                                                                       | CRM Help                                                                                                                                                                                                                                                                                                                                                                                                 |
| ------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Video Link (URL)**                 | <p>Insert a link and add parameters. </p><p>Classic/v8 renders <%= recipient.\* %>; </p><p>Standard uses the pencil to personalize URL params</p> | <p><a href="https://experienceleague.adobe.com/en/docs/campaign-classic/using/sending-messages/personalizing-deliveries/personalization-fields">Classic: Personalization fields</a>; <br></p><p><a href="https://experienceleague.adobe.com/en/docs/campaign-standard/using/designing-content/personalization">Standard: Personalizing URLs</a></p>                                                      |
| **Visual Placeholder (HTML banner)** | Switch to HTML view or use the HTML editor block to paste your snippet                                                                            | <p><a href="https://experienceleague.adobe.com/en/docs/campaign-classic-learn/tutorials/sending-messages/email-channel/personalizing-emails-using-personalization-fields">Classic: fields + HTML preview; </a></p><p></p><p><a href="https://experienceleague.adobe.com/en/docs/campaign-standard/using/designing-content/images">Standard: Working with images and image source personalization</a></p> |

{% endstep %}
{% endstepper %}

{% tabs %}
{% tab title="Tips" %}

* Classic:
  * V7: [Add personalization fields](https://experienceleague.adobe.com/en/docs/campaign-classic/using/sending-messages/personalizing-deliveries/personalization-fields). &#x20;
  * V8: [Add personalization fields](https://experienceleague.adobe.com/en/docs/campaign/campaign-v8/send/personalize/personalization-fields)
* Campaign Standard:&#x20;
  * [Personalizing email content](https://experienceleague.adobe.com/en/docs/campaign-standard/using/designing-content/personalization)
  * [Working with images](https://experienceleague.adobe.com/en/docs/campaign-standard/using/designing-content/images)
  * [Using product listings](https://experienceleague.adobe.com/en/docs/campaign-standard/using/designing-content/using-product-listings)

{% endtab %}

{% tab title="Dynamic Thumbnails" %}
Supported by appending the same tokens.
{% endtab %}
{% endtabs %}

**Official Resources:**

* [AJO: Add Personalization](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/personalization-build-expressions)
* [AJO - Personalization syntax. ](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/personalization-syntax?utm_source=chatgpt.com)
* [AJO - Helper functions overview and string functions. ](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/functions/functions?utm_source=chatgpt.com)


---

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