# HubSpot Integration Guide

{% stepper %}
{% step %}

### Find Personalization tokens

To find and use HubSpot's personalized tokens:

1. Open any email in the editor.
2. Click to edit any text block
3. At the top-right corner, click **‘Personalize’** to open the menu.
4. Select the token you want (e.g. First name, City, Lifecycle stage).

<div data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FrIy4Cj99Dw4Pnn0ECIPQ%2FScreenshot%202025-10-26%20at%209.53.56.png?alt=media&#x26;token=5dd42bd8-6e57-4d3a-afbb-ed6419df3661" alt=""><figcaption></figcaption></figure></div>

5. In the text block, the token will appear as a **closed element** (not the actual token).
6. To copy the actual token, go to **More → Source code.** This opens the HTML view.&#x20;

<div data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FtfEAqn39KDJErfDQLB2n%2Fimage.png?alt=media&#x26;token=cdde834e-eef3-4ae6-b4fc-23ae499a28f4" alt=""><figcaption></figcaption></figure></div>

7. In the HTML, you’ll see the actual token. For example: `{{ company.name }}`&#x20;

<div data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FTLKxYlEgRagEiYXxjkLr%2Fimage.png?alt=media&#x26;token=e31829eb-6ce4-4a2c-98b0-57c42eddb970" alt=""><figcaption></figcaption></figure></div>

8. Copy each token and paste it into its relevant **variable field** in your project's **Connect** page.

{% endstep %}

{% step %}

### Add the Video link to your campaign

Once the relevant tokens have been added, **Copy your video link,** and in your HubSpot email campaign, paste it into any clickable element (e.g., image or button).&#x20;

(Your tokens are baked in the video link, so each recipient sees a video made just for them)

<div align="left" data-with-frame="true"><figure><img src="https://278917132-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxrxyfzbizileAzehkkZ5%2Fuploads%2FyjTskzF42K5MBiap9aUL%2Fimage.png?alt=media&#x26;token=7ba90b62-d06e-43bc-97a4-b0aff61d0b3d" alt="" width="375"><figcaption></figcaption></figure></div>

{% hint style="info" %}
[Get more from your video: Tips for a higher-performing email](https://help.blings.io/integrations-crm-guides/turn-your-video-link-into-a-high-performing-email)
{% endhint %}
{% endstep %}
{% endstepper %}

For more info, see [HubSpot’s guide](https://knowledge.hubspot.com/marketing-email/use-personalization-tokens)

<details>

<summary>Pro Tips</summary>

* In the case the data is not known, utilize a fallback field: `{{ contact.firstname | default("there") }}`.
* Trigger **If/Then Branch** in workflows after the video‑completed event from Blings.

</details>

## Official Resources

* [HubSpot: Use Personalization Tokens](https://knowledge.hubspot.com/marketing-email/use-personalization-tokens)


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