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HubSpot Integration Guide

Step 1: Finding Personalization tokens

To find and use HubSpot's personalized tokens:

  1. Open any email in the editor.

  2. Click to edit any text block

  3. At the top-right corner, click ‘Personalize’ to open the menu.

  4. Select the token you want (e.g. First name, City, Lifecycle stage).

  1. In the text block, the token will appear as a closed element (not the actual token).

  2. To copy the actual token, go to More → Source code. This opens the HTML view.

  1. In the HTML, you’ll see the actual token. For example: {{ company.name }}

  1. Copy the token and paste it into the relevant variable field in the Blings Connect page.

Step 2: Adding the Video link

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Once the relevant tokens have been added, copy the video link and paste it into any clickable element (e.g., image or button) in your HubSpot email campaign.

For more info, see HubSpot’s guide

Pro Tips

  • In the case the data is not known, utilize a fallback field: {{ contact.firstname | default("there") }}.

  • Trigger If/Then Branch in workflows after the video‑completed event from Blings.

Official Resources

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