HubSpot Integration Guide

Finding Personalization Tags

In HubSpot, you can find and use personalize tokens:

1. Open any email in the editor.

2. Click to edit any text block

3. At the top-right corner, click ‘Personalize’ to open the menu.

4. Select the token you want (e.g. First name, City, Lifecycle stage).

5. In the editor, the token will appear as a closed element, (not the actual token).

6. To copy the actual token, go to More → Source code. This opens the HTML view.

   
7. In the HTML you’ll see the actual token. For example: {{ company.name }}

   
8. Copy the token and paste it into the relevant variable in the Blings Connect page.

Generating the Video URL

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Step 1: Map personalization tokens

In the Blings app, visit the connect tab.

These are examples of fields you could map:

Blings Field	Paste HubSpot Token
Name	{{ contact.firstname }}
Company	{{ contact.company }}
Location	{{ contact.city }}

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Step 2: Embed in HubSpot

Once field mapping is complete, you can:

• Copy the personalized video URL and paste it into any link element (e.g. image or button)

For more info, see HubSpot’s guide

Pro Tips

• In the case the data is not known, utilize a fallback field: {{ contact.firstname | default("there") }}.

• Trigger If/Then Branch in workflows after video‑completed event from Blings.

Official Resources

• HubSpot: Use Personalization Tokens