HubSpot Integration Guide

Find Personalization tokens

To find and use HubSpot's personalized tokens:

1. Open any email in the editor.

2. Click to edit any text block

3. At the top-right corner, click ‘Personalize’ to open the menu.

4. Select the token you want (e.g. First name, City, Lifecycle stage).

1. In the text block, the token will appear as a closed element (not the actual token).

2. To copy the actual token, go to More → Source code. This opens the HTML view.

1. In the HTML, you’ll see the actual token. For example: {{ company.name }}

1. Copy each token and paste it into its relevant variable field in your project's Connect page.

Add the Video link to your campaign

Once the relevant tokens have been added, Copy your video link, and in your HubSpot email campaign, paste it into any clickable element (e.g., image or button).

(Your tokens are baked in the video link, so each recipient sees a video made just for them)