# Adobe Journey Optimizer Integration Guide

### Using Personalization 

{% stepper %}
{% step %}
Select **Adobe Journey Optimizer** in Connect to CRM.
{% endstep %}

{% step %}
Map the dynamic variables needed in the video, to AJO personalization syntax:\
e.g. Name → `{{profile.person.name.firstName}}`. ([reference](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/personalization-syntax?utm_source=chatgpt.com))

* Other common fields:

  * Last name: `{{profile.person.name.lastName}}` 
  * Custom profile attribute (example): `{{profile.myBrand.loyaltyTier}}` 

{% endstep %}

{% step %}
Example URL, that includes the base link to the video page, and AJO personalization field (copy from Blings app)\
 `https://app.blings.io/embed?name={{profile.person.name.firstName}}` .

* [Helpers](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/functions/string?utm_source=chatgpt.com) like `urlEncode(...)` and `encode64(...)` are available when you need URL safety or obfuscation. 

<div align="left" data-full-width="false" data-with-frame="true"><figure><img src="/files/CxLfiKUA9iJiZ0yj5faC" alt="Dynamic link for Klaviyo campaigns, using &#x60;first_name&#x60; variable. " width="375"><figcaption><p>Dynamic link for AJO campaigns, using "name" variable.</p></figcaption></figure></div>
{% endstep %}

{% step %}
**Embed** in AJO email template:

![](/files/aNOR2pPmobClqj66pe2h)         ![](/files/v4g6OBnitSKgG2XY29MY)

Embed Options – Video Link vs Visual Placeholder

| Method                               | Email Editor                                                  | CRM Help                                                                                                                             |
| ------------------------------------ | ------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| **Video Link (URL)**                 | Add a **Button** or **Text** → set **Link** in the right pane | <https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/design-email/add-content/content-components>      |
| **Visual Placeholder (HTML banner)** | Drag **HTML** component → paste HTML snippet from Blings      | <https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/design-email/add-content/content-components#HTML> |

{% endstep %}

{% step %}
**Validate** in the Personalization editor, or test snippets in the Personalization playground
{% endstep %}
{% endstepper %}

{% tabs %}
{% tab title="Tips" %}

* Token not resolving - confirm the field path exists on the profile and re-validate in the editor.&#x20;
* Special characters in URLs - wrap values with the appropriate helper from the editor’s function list.&#x20;
* In URL fields inside the AJO link dialog, helper functions are disabled. If you need encoding or hashing, either precompute the value in a profile field or build the full \<a> in an HTML block.&#x20;
  {% endtab %}

{% tab title="Dynamic Thumbnails" %}
Supported by appending the same tokens.
{% endtab %}
{% endtabs %}

**Official Resources:**

* [AJO: Add Personalization](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/personalization-build-expressions)
* [AJO - Personalization syntax. ](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/personalization-syntax?utm_source=chatgpt.com)
* [AJO - Helper functions overview and string functions. ](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/functions/functions?utm_source=chatgpt.com)


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